Most realtors and property managers would agree that marketing is the hardest part of the real estate industry. Some people excel at it and you’ll hear them throw around phrases like “it’s not what you know it’s who you know”. What’s actually happening is those people are utilizing the best platforms in the real estate marketing business. And in most cases, these business events are essential.
Trade shows are the best place to find new suppliers, network with industry experts, generate leads, and build relationships with a highly-targeted audience. The real estate industry is fortunate to have hundreds of international exhibition dedicated to their sector.
Digital marketing is growing rapidly but an effective marketing strategy utilizing face-to-face communication as well. After all, if it wasn’t for real estate events, we would never have found these tech tools that make managing a property so much easier.
In this article, we will tell you the top 5 real estate trade shows that you must attend. This includes international events in Canada, Germany, France, and the UK. Whether you are looking to exhibit at a show or just visit, you will find everything you need to know about the top five events here.
As we all know, COVID-19 has been extremely disruptive to businesses worldwide. The events industry has not been able to operate due to a widespread ban on mass gatherings. Thankfully, our friends at Quadrant2Design have pulled the information together for all of these shows so that you can keep up-to-date with what is going on with your favorite real estate event.
REALTOR Quest
Location: Toronto, Canada
Venue: Toronto Congress Centre
Date: May 27 – May 28, 2020 (see COVID-19 update)
About: Over 10,000 real estate professionals come together each year for Canada’s largest Realtor conference and trade show. Network with industry leaders, find new suppliers of your own, or showcase your brand to thousands of realtor professionals.
COVID-19 Update: This event takes place annually in May however; it has been postponed this year. The latest information from the event organizers states that the event will go ahead as planned in late fall. Check their website for updates.
MIPIM
Location: Cannes, France
Venue: Palais des Festivals
Date: March 16 – March 19, 2021
About: MIPIM is the world’s leading property market event, and not one to miss if you’re a real estate professional. Each year, over 25,000 people attend the event including over 6,000 investors. There are also hundreds of keynotes and speaker sessions that allow you to catch up with industry insights and streamline your business.
COVID-19 Update: MIPIM 2020, due to take place in March, was originally postponed but the organizers decided to cancel the delayed event and focus on the 2021 show. It is going to be the best one yet!
EXPO REAL
Location: Munich, Germany
Venue: MESSE MÜNCHEN
Date: October 14 – October 15, 2020
About: EXPO REAL offers top-level meeting space to real estate professionals to learn, network and promote their business. This year they are emphasizing boosting business to help international real estate companies get through the pandemic together.
COVID-19 Update: With travel restrictions in place, the organizers of EXPO REAL understand that not all those who want to be there can make it. They have decided to run a hybrid event, taking some of the key features of the physical event online. Visit their website to register or either the physical or the virtual event.
Realcomm
Location: Colorado, USA
Venue: Marriott Gaylord Rockies Resort
Date: October 26 – October 30, 2020
About: Technology, automation, and innovation are what drives Realcomm. The event aims to help realtors, investors, and professionals within the property industry keep up with industry trends and learn how to streamline their business model.
COVID-19 Update: Realcomm 2020 has also become a hybrid event, offering visitors and exhibitors the chance to participate virtually or at the venue. The virtual event will run from October 26th – October 28th and the physical event will run from October 28th – October 30th.
Property Investor Show
Location: London, United Kingdom
Venue: ExCel London
Date: April 9 – April 10, 2021
About: The Property Investor Show brings together an international audience of serious real estate investors. Those who attend have the opportunity to learn from industry leaders at over 75 seminars, presentations, and panel debates. The show boasts its ability to offer value to people with any level of property experience.
COVID-19 Update: After postponing the original dates, the Property Investor Show was rescheduled to October 2020. The organizers then decided to cancel the event and are now focussing on the 2021 show.
Summary
Real estate trade shows are getting ready for an exciting final quarter to 2020. They’ve had more time to prepare and plan how they are going to offer you more value in this time of difficulty. Hybrid events are becoming more popular, making it easier for you to attend a show wherever it is taking place in the world.
If you haven’t registered your interest yet, what are you waiting for? Start attending industry-specific events this year to generate leads, find new suppliers and investors, network with industry leaders, and catch up with innovations.
